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Case Study

GSM A/C & General Contractor

How I helped a Houston HVAC company save 15+ hours per week with a custom admin dashboard and automated email marketing system.

GSM AC Website Screenshot
15+
Hours Saved Weekly
2
Systems: Website + Admin
95+
Lighthouse Score
1
Send Reaches Every Customer

Technologies Used

Next.jsTypeScriptTailwind CSSTailwind UIPrismaPostgreSQLDockerZodZustand

The Challenges

Before working with me, GSM AC faced several operational challenges that were holding back business growth.

Time-Consuming Admin Tasks

Michel was spending 15+ hours per week on repetitive administrative tasks like managing service requests, tracking leads, and sending follow-up emails manually.

No Admin System

Service requests, customer details and follow-ups were all managed by hand, and there was no way to email their customers: marketing relied on word-of-mouth and expensive traditional advertising.

Outdated Website

The old website ran on obsolete technology: slow to load, poor on phones, and it was not turning visitors into service requests.

The Solution

I built a comprehensive solution that addressed all challenges and transformed their business operations.

Custom Admin Dashboard

Built a comprehensive admin panel to manage service requests, customer data, and business operations from one place.

  • Real-time service request management
  • Customer database with search & filters
  • Automated status updates
  • Analytics and reporting

Bulk Email Campaign System

Integrated email marketing capabilities allowing Michel to reach thousands of customers with promotional offers and updates.

  • Email template builder
  • Contact list management
  • Offers and updates to all customers in one send
  • Admin accounts with password recovery

Modern Responsive Website

Rebuilt the public website from scratch with Next.js: a page for each service, online appointment booking, click-to-call and a financing link, with a focus on conversions and mobile experience.

  • Online appointment booking and click-to-call
  • Mobile-first responsive design
  • Local SEO for Cypress and Houston
  • 95+ Lighthouse performance score

The Results

15+ Hours Saved Weekly

Automated workflows eliminated repetitive manual tasks

Increased Customer Reach

Email campaigns now reach thousands of customers instantly

Better Lead Conversion

Modern website converts more visitors into service requests

“Randy transformed our business operations. The admin dashboard alone saves me over 15 hours every week. The email system lets me reach all my customers with just a few clicks. Highly recommend RC Web Solutions!”
Michel Chapelli
Owner, GSM A/C & General Contractor Inc.

Ready to Transform Your Business?

Let's discuss how I can build a custom solution that saves you time and grows your business.