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Case Study

Clinica Hispana Gessner

How we replaced an outdated WordPress site with a modern bilingual website that helps Houston's Hispanic community find and contact the clinic online.

Clinica Hispana Gessner website screenshot
5
Star Google Reviews
2
Languages (EN/ES)
95+
Lighthouse Score
<2s
Load Time

Technologies Used

Next.jsReactTypeScriptTailwind CSSShadcn UIZod

The Challenges

Before working with us, Clinica Gessner was struggling to connect with patients online despite serving a large Hispanic community in Houston.

Outdated WordPress Site

The clinic had an old WordPress website that was slow, difficult to update, and didn't represent the quality of care they provide. Not mobile-friendly — a problem when most patients search from their phones.

No Bilingual Presence

Despite serving Houston's Hispanic community, the website didn't have proper Spanish content. Patients who preferred Spanish had no way to browse services or book appointments in their language.

Invisible on Google

No SEO optimization, no schema markup, and no Google Business Profile integration. Patients searching for 'clinica hispana Houston' couldn't find them online.

Our Solutions

We built a complete digital presence from scratch that connects the clinic with Houston's Hispanic community.

Modern Bilingual Website

Built from scratch with Next.js, featuring native Spanish content written by a native speaker — not machine translated. Proper hreflang tags for bilingual SEO.

  • Native Spanish localization
  • Mobile-first responsive design
  • Fast loading (under 2 seconds)
  • Professional, trust-building design

Lead Capture System

Contact form that captures patient information and sends instant email notifications to the clinic. Every new lead arrives in their inbox with all details needed to follow up.

  • Patient contact form with validation
  • Instant email notifications to clinic
  • Complete patient info in every email
  • Spam protection with Zod validation

Local SEO & Google Integration

Comprehensive local SEO with schema markup, optimized meta tags for Houston healthcare searches, and Google Business Profile integration.

  • LocalBusiness schema markup
  • Google Business Profile integration
  • Houston-targeted meta tags
  • Bilingual SEO optimization

The Results

Found on Google

The clinic now appears in Google searches for Spanish healthcare terms in Houston

Patient Leads via Website

New patients find and contact the clinic directly through the website contact form

5-Star Client Review

The clinic left a 5-star review praising the professional results and bilingual service

Need a Website for Your Clinic?

I build bilingual websites for Houston healthcare providers. Let's discuss how a modern website can bring more patients to your practice.